This page contains stories about vertical markets. Click one of the links below for the vertical that interests you. Each story is separated by horizontal lines. You can cut and paste the stories into your Web site or use them in newsletters or other printed pieces.

BANKING

Design Ideas for ATM Receipts
ATM receipts that are blank on the reverse side are out. Instead, view the back of your financial institution's ATM receipt as a free message board. One credit union printed a simple loan application on the back that customers could complete and return. A bank used the space for a special contest. The lucky customer who received a receipt with a mark on the reverse was the winner. The mark appeared on every 50th receipt. Your receipts could also list hours of operation, the locations of all branches, or information about CD rates or safe deposit boxes. Ask your sales representative for other design ideas.

HOSPITALITY MARKET

RETAIL MARKET

Design Ideas for Retail Receipts
Security features aren't just for checks. One of the hottest trends in roll receipt design is the incorporation of security features. By using special inks and printing techniques, we can make it harder for would-be criminals to reproduce receipts and easier for your employees to recognize authentic receipts. This can translate into significant cost savings by nearly eliminating illegal returns. Ask your sales rep for money-saving ideas today!

Retailers—Are You Looking for Fast Turnaround?
We recognize that retailers often have a need for speed. A last-minute sale, necessitated by unplanned overstocks or lagging sales, means you need to get your message out to consumers quickly. Because our company works with a variety of manufacturing partners, we can meet your need for rush orders on post cards and flyers, in-store posters, signs and other marketing materials. Call your sales rep today.

MEDICAL

Forms, Only Healthier
You’re always looking for ways to reduce patients’ time in the hospital. You’re always looking for ways to increase their safety, too. So why print several documents for the same patient? It's more efficient to keep track of a single form that contains a patient's demographic details, a list of symptoms, tests to be run, billing information and labels which medical personnel can affix to items such as charts, folders or vials when patients move to different hospital departments.

Hand-written data in the health care world is like a pesky disease. If left untreated, it can lead to a rash of mistakes. For example, if a nurse with a supply of blank labels writes "Jane Doe" and "O-" on a label to indicate a patient's name and blood type, lab workers later could misread that information. Label/form combinations and integrated labels, on the other hand, help you reduce errors. Using computer software, you can print information onto a label when the accompanying form runs through your [dot matrix or laser] printer.

Case Study: Radiology laboratory

HEALTHY PROCEDURE: The superbill contains a list of 103 X-ray tests, plus billing information. If a patient arrives with a broken left femur, a receptionist enters the date as well as the patient's name and date of birth into a computer. As the receptionist prints the patient's superbill on the lab's dot matrix printer, that information appears on a 2 1/2 x 1/2-inch label near the bottom of the form. When the superbill is taken to the X-ray lab technician, the label is peeled off and affixed to the top-left corner of a 3 x 5-inch flash card. The technician takes X-rays of the patient, and another machine takes an image of the flash card so that the patient's information appears on the X-ray film when doctors study it.

Case Study: Hospital specializing in obstetrical and gynecological procedures

HEALTHY PROCEDURE: The hospital uses about 30,000 9 1/2 x 11-inch superbills each year. The superbill, which displays the company's logo and address at the top, includes a chart of tests and six "piggyback" labels—two labels, one on top of the other, mounted on a liner. Because each label has a coating, either can be removed from the liner as a unit and affixed to a surface. Later, the other layer can be peeled off and affixed to another surface. Information such as patient ID numbers is printed onto the labels when superbills run through the firm's dot matrix printer. The labels are affixed to vials containing bodily fluids taken during patients' tests.