If you add a quote somewhere on your newsletter or, once a week put a new quote on your web site, you'll add a little interest and induce readers to give your publication a closer look. Today's buyers tire quickly of one-dimensional sales pitches.

"One day Alice came to a fork in the road and saw a Cheshire cat in a tree. Which road do I take? she asked. Where do you want to go? was his response. I don't know, Alice answered. Then, said the cat, it doesn't matter." —Lewis Carroll

"We're all pilgrims on the same journey-but some pilgrims have better road maps." —Nelson Demille

"We aim above the mark to hit the mark." —Ralph Waldo Emerson

"You get what you set out to do." —John Hanson

"Decide what you want, decide what you are willing to exchange for it. Establish your priorities and go to work." —H. L. Hunt

"People with goals succeed because they know where they're going." —Earl Nightingale

"Goals are a means to an end, not the ultimate purpose of our lives. They are simply a tool to concentrate our focus and move us in a direction. The only reason we really pursue goals is to cause ourselves to expand and grow. Achieving goals by themselves will never make us happy in the long term; it's who you become, as you overcome the obstacles necessary to achieve your goals, that can give you the deepest and most long-lasting sense of fulfillment." —Anthony Robbins

"If you don't know where you are going, you might wind up someplace else." —Yogi Berra

"What you get by achieving your goals is not as important as what you become by achieving your goals." —Zig Ziglar

"You can get a lot farther with a kind word and a gun than you can with a kind word alone." —Al Capone

"Time ripens all things; no man is born wise." —Miguel De Cervantes

"The doors of wisdom are never shut." —Benjamin Franklin

"A wise man never knows all, only fools know everything." —African Proverb

"The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. The rest go on with their old measurements and expect me to fit them." —George Bernard Shaw

"Without wisdom, knowledge is more stupid than ignorance." —Source Unknown

"He is a hard man who is only just, and a sad one who is only wise." —Voltaire

"Wisdom is the power to put our time and our knowledge to the proper use." —Thomas J. Watson

"If you can't make it better, laugh at it." —Erma Bombeck

"Sometime I worry about being a success in a mediocre world." —Edith Ann (Lily Tomlin)

"Liars when they speak the truth are not believed." —Aristotle

"We make a living by what we get. we make a life by what we give." —Winston Churchill

"Contemplate thy powers, contemplate thy wants and thy connections; so shall thy discover the duties of life, and be directed in all thy ways." —Pharaoh Akhenaton

"To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity." —Douglas Adams

"Don't bother just to be better than your contemporaries or predecessors. Try to be better than yourself." —William Faulkner

"Marriage is a wonderful institution, but who would want to live in an institution." —Henry Louis Menchen

"Politics is the art of looking for trouble, finding it, misdiagnosing it and then misapplying the wrong remedies." —Groucho Marx

"Avoid having your ego so close to your position that when your position falls, your ego goes with it." —Collin Powell

"Don't ever take a fence down until you know why it was put up." —Robert Frost

"Weakness of character is the only defect that cannot be amended. —Francois de La Rouchefoucald

"Plan your work - work your plan. Lack of system produces that "I'm swamped" feeling. —Norman Vincent Peale

"A real decision is measured by the fact that you've taken new action. If there's no action, you haven't truly decided. —Anthony Robbins

"I think about some of the great quotations of history and a lot of them have to do with choice. —Tommy Franks

"Men are good in one way, but bad in many. —Aristotle

"One can overcome the forces of negative emotions, like anger and hatred, by cultivating their counterforces, like love and compassion. —Dali Lama

"A bookstore is one of the only pieces of evidence we have that people are still thinking. —Jerry Seinfield

"The greatest adventure of a lifetime ends the first time you get shot at. —World War I German Soldier

"If I were to try to read, much less answer, all the attacks made on me, this shop might as well be closed for any other business. I do the very best I know how - the very best I can; and I mean to keep doing so until the end. If the end brings me out all right, what's said against me won't amount to anything. If the end brings me out wrong, ten angels swearing I was right would make no difference. —Abraham Lincoln

"The only time knowledge is important is when you need to use it" —Aristotle

"Nothing is impossible for the person who doesn't have to do it themselves."

"Just about the time you think you can make ends meet, somebody moves the ends."

"If I wanted it yesterday, I would have ordered yesterday."

"Looking at the proliferation of personal web pages on the net, it looks like very soon everyone on earth will have 15 Megabytes of fame."

"The way to get things done is not to mind who gets the credit for doing them."

"Advance, and never halt, for advancing is perfection. Advance and do not fear the thorns in the path, for they draw only corrupt blood." —Kahlil Gibran

"A person who aims at nothing is sure to hit it."

"Don't be afraid to take a big step. You can't cross a chasm in two small jumps." —David Lloyd George

"If you can imagine it,
You can achieve it.
If you can dream it,
You can become it."

"No employer today is independent of those about him. He cannot succeed alone, no matter how great his ability or capital. Business today is more than ever a question of cooperation."

In business, the competition will bite you if you keep running; if you stand still, they will swallow you.

The income tax has made liars out of more Americans than golf. —Will Rogers

The world hates change, yet it is the only thing that has brought progress. —Charles F. Kettering

Unless you're serving time there's never enough of it. —Malcolm Forbes

Note to salary setters: Pay your people the least possible and you'll get from them the same. —Malcolm Forbes

It is better to live rich than to die rich. —Samuel Johnson

When a man tells you he got rich through hard work, ask him: "Whose?"

Nothing is ever gained by winning an argument and losing a customer.

Men divide themselves into four classes: (1) Those who never do what they are told—always less; (2) those who will do what they are told—but no more; (3) those who will do things without being told; (4) those who will inspire others and make them do things. It's up to you.

It is easier to do a job right than to explain why you didn't. —Martin Van Buren

Some men see things as they are and ask, "Why?" I dream things that never were and ask, "Why not?" —Robert F. Kennedy

A smooth sea never made a skilled mariner.

A fellow doesn't last long on what he has done. He has to keep on delivering.

Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. —Gen. George S. Patton

The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business.

The older I grow, the more I distrust the familiar doctrine that age brings wisdom. —H.L. Mencken

America is another name for opportunity. —Ralph Waldo Emerson

A bank is a place where they lend you an umbrella in fair weather and ask for it back again when it begins to rain. —Robert Frost

If you do the best you can, you will find, nine times out of ten, that you have done as well as or better than anyone else.

If something goes wrong, it is more important to talk about who is going to fix it, than who is to blame.

There is nothing wrong with change, if it is in the right direction. —Winston Churchill

The most effective way to cope with change is to help create it.

We try to make our children become more like us, instead of trying to become more like them—with the result that we pick up none of their good traits, and they pick up most of our bad ones.

Competition is the keen cutting edge of business, always shaving away at costs. —Henry Ford

Never mind what others do; do better than yourself, beat your own record from day to day, and you are a success.

A man comes to measure his greatness by the regrets, envies and hatreds of his competitors. —Ralph Waldo Emerson

When you hire people who are smarter than you are, you prove you are smarter than they are.

Experience is very valuable. It keeps a man who makes the same mistake twice from admitting it the third time.

Don't be afraid to take a big step if one is indicated. You can't cross a chasm in two small jumps. —David Lloyd George

I have learned that success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed. —Booker T. Washington

Successful salesmanship is 90 percent preparation and 10 percent presentation.

A salesman, like the storage battery in your car, is constantly discharging energy. Unless he is recharged at frequent intervals he soon runs dry. This is one of the greatest responsibilities of sales leadership.

I had six honest serving men—they taught me all I knew: Their names were Where and What and When—and Why and How and Who. —Rudyard Kipling

It is not size that counts in business. Some companies with $500,0000 capital net more profits than other companies with $5,000,000. Size is a handicap unless efficiency goes with it.

Benjamin Franklin, one of America's first and most famous printers, is the perfect poster child for the printing industry. Here are some ideas for using his quotes in advertising:

"Well done is better than well said."—Benjamin Franklin, printer. We guarantee quick, high-quality service. But don't just take our word for it. Place an order today at a discounted trial price.

"When you're finished changing, you're finished." —Benjamin Franklin, printer. At [company name], we aren't satisfied with making your project good--we make it better. We stay on the cutting edge of technology to help you do your business right. That's why we [changed our name/bought new technologies].

"Energy and persistence conquer all things." —Benjamin Franklin, printer. We deliver thorough research, smart solutions, and a wide selection of products you need. Time after time. If you have a difficult job, bring it to us. You can rely on [company name] to conquer any project.

"Beware of little expenses; a small leak will sink a great ship."—Benjamin Franklin, printer. Tired of being gouged with hidden printing costs? Come to us for good service, quick turnaround, and honest prices.