How This Form Is Used

• One of the nation's largest retailers of fishing and outdoor sporting goods equipment has created a unique gift certificate.
  
  
• The company has several varieties of gift certificates that they use in their marketing mix. This particular version is designed to be shipped with a catalog or merchandise.
  
  
• Variable information such as the amount and the name of the recipient are printed with the retailer's in-house computer system.
  
• The form also includes a piggyback label. The recipient's name and address are printed on this label, which is then detached and affixed to the front of the shipping package.

This case study was provided by The Flesh Company.