Large-Format Print Rewards Provider with Repeat Business Earning repeat business is a priority for Brenda O'Toole and her husband Don, owners of Signs PDQ, Cleveland. Once they've secured an order, they try to form a long-term relationship. "We like to be their go-to sign partner," Brenda O'Toole says. The couple previously worked in sales for consumer products companies. Don used to call on Wal-Mart at its Bentonville, Ark., headquarters. "Once you've dealt with [Wal-Mart], you don't have a problem walking into somebody's establishment and finding a solution to their problem," Brenda says. Recently, ProCare Automotive Corporation, a service chain headquartered in Cleveland, asked Signs PDQ to design a sign promoting its Signature oil change service. ProCare offered customers a model of a 1993 Chevrolet Corvette when they purchased an oil change. The sign would be displayed at each of ProCare's 95 locations. Because the storefronts at several locations varied in measurement, Signs PDQ customized each sign's size. "They wanted it to be as large as it could on the window," Brenda says. The signs were digitally printed on adhesive-backed vinyl. "The challenge of digital printing is color-matching," Brenda says. "ProCare has a specific red and blue. The red and blue had to be exactly their colors." Signs PDQ took the PMS color numbers from ProCare and printed samples for the company to view and approve. Brenda explains that taking time to get the right color on a job often boosts Signs PDQ's opportunity for repeat business. Clients are confident that the print providers know what to do next time. After the signs were printed, ProCare relied on Signs PDQ to install them—not an easy job when the chain has locations as far away as North Carolina. "They wanted the print to be perfectly installed for visibility and accuracy," Brenda says. By partnering with local sign companies, the O'Tooles ensured each of the signs was installed properly. Executives at ProCare were pleased with the result and returned to Signs PDQ with another order. This time, the promotional signs were designed as a contour cut. The design was printed on a white background. The cutter scored the design, allowing the background to be easily removed. "You design it that way. You put it through the contour cutter, remove the background, throw it out, remove the piece and apply for easy application," Brenda says.