Mail-Well Reorganizes Mail-Well Inc., Englewood, Colo., announced a company-wide reorganization into two business segments: commercial (serving the needs of direct customers) and resale (serving wholesalers and value-added resellers). Manufacturer PrintXcel and its brands Discount Labels, Lancer Label, DealerLabel, VersaSeal® and Wisco Envelope are part of the resale segment. The brands will be marketed separately. The reorganization is part of the company's Total Customer Solutions strategy, by which Mail-Well can "uniquely offer their customers one-stop-shopping for a full spectrum of visual communications products and services," including e-services, direct mail and digital printing, according to a press release. "This organizational change will make it easier for our customers to do business with Mail-Well and to access the broad portfolio of products and services we offer," said Paul Reilly, the company's chairman of the board, president and CEO. "During the past few years, we've restructured the company and improved our operating leverage. This change focuses on our customers, and I am confident it will drive sales growth." Bob Hart, senior vice president of Mail-Well, is president of the company's resale segment. Most recently, he was CEO of Mail-Well's envelope segment. He has extensive experience in the printing, converting, and manufacturing of paperboard and packaging products. Hart spent more than 30 years with Riverwood International, a $1.3 billion paperboard and packaging company, and directed operations of three paper mills that produced 1.4 million tons of packaging products. Gordon Griffiths, senior vice president of Mail-Well, is president of the company's commercial segment. He recently served as CEO of Mail-Well's commercial printing segment. Griffiths has more than 38 years' experience in the graphic communications industry, including a role as president of Quebecor Printing Canada. Prior to this restructuring, Mail-Well was organized around three product lines: commercial printing, envelopes and printed office products. The company believes the new structure will "greatly improve its ability to deliver the speed, reliability and efficiency that its customers demand," according to the press release.