| The E-Weekly From |
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| DMIA's Award-Winning E-Mail Newsletter for Members Only | November 5, 2004 |
| NEWS Ennis Acquires Royal Business
Forms Reynolds and Reynolds Reports Q4
Results Label Shipments to Reach $15.2B in 2008 Appleton
Introduces Check Fraud Tool Office Depot to Cut 900
Jobs IKON Adds Document Solutions
Portfolio |
Sales and Marketing Tip E-Commerce Spotlight Product of the Week Hot Sites Blues Brothers fans, do you remember the line about the bar having two kinds of music, country and western? Well, this site's twice as diverse: Here you've got roots and blues, R&B and soul, plus plenty of links, interviews and encouragement to enjoy the best of America's musical contribution to the world. Visit the site. |
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SOLUTION OF THE WEEK Law Firm Gets Better Filing System Many companies use static filing systems where the floor-to-ceiling shelves are fixed. St. Paul, Minn.-based S&T Office Products introduced the law firm to a track filing system in which shelves move back and forth. The system allows the customer to store more folders in less space. Also, the folders are color-coded to ensure files are stored correctly. S&T Office Products also offers technology-based solutions. "We have spent and invested heavily in our internet capabilities," Crowley says. Approximately 200 of the distributorship's 6,000 customers use its bar code scanning technology, provided by Eagan, Minn.-based Jump Technologies Inc. When a customer needs to replenish an office product, he uses a hand-held scanner the size of a matchbox to scan a bar code located on a product, on a label, on a contract or in a catalog. The scanner holds all necessary ordering information. The customer then connects the scanner to his computer with a USB port. Using software provided by S&T Office Products (originating from Jump Technologies), customers then upload the data from the scanner directly into a shopping cart located on S&T Office Products' web site. This limits the need to search for a specific office product on the distributorship's web site, which offers thousands of office products. Crowley says the technology, which S&T Office Products launched a year ago, has been successful and triples the speed of customers' online ordering time. S&T Office Products is one of the largest independent contract office supplies dealers in the United States. The distributorship has 140 employees and four offices in Minnesota. Its 40 sales representatives have two primary responsibilities: account management and new-account development. Contract office furniture accounts for 25 percent of the firm's sales. Law firms, which make up a large segment of its business, require custom products such as legal pads and promotional items. The distributorship supplies office products efficiently because it's part of the TriMega Purchasing Association, which enables the distributorship to combine purchasing resources with other firms. Crowley says major national retail stores such as Staples and Office Depot offer tough competition. To beat them, Crowley says the company offers a "total value proposition" to its customers. Instead of focusing on price, those clients consider S&T Office Products' services such as next-day delivery, free freight, 100-percent-order-filled success and account representation, he says. "As competitive as it is, there is still a tremendous amount of opportunity as long as [companies] are creative in how they approach their market," Crowley says. WHAT'S NEW AT DMIA?CEO Summit Small Distributor Summit Here are this week's top unusual source requests received by DMIA:
If you have a source request--for anything--call the Hotline at (800) 333-2828 between 9 a.m. and 5 p.m. Eastern Time, or use the Source Hotline Database online. For new sales ideas every day, try our 1,000 Sales Ideas Database. Manufacturers, if you produce any of these items and would like to check your listing with the Source Hotline, please email Cheryl Rush. |
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| ISSN1552-3667 © Copyright 2004 Document Management Industries Association,
433 E. Monroe Ave., Alexandria, VA 22301 (800) 336-4641. To subscribe click here. To unsubscribe or change your address, click here. |
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