| Industry Calendar |
| July 2007 |
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| ASI Show, July 10-12, McCormick Place Convention Center, Chicago, Ill., www.asishow.com |
| The Sign Business & Digital Graphics Show, July 12-14, Baltimore Convention Center, Baltimore, Md., www.nbmshows.com |
| DMIA Printers & Suppliers Executive Conference, July 22-24, Madison, Wisc., www.dmia.org |
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| August 2007 |
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| The Sign Business & Digital Graphics Show, August 9-11, Long Beach Convention & Entertainment Center, Long Beach, Calif., www.nbmshows.com |
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| September 2007 |
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| The Sign Business & Digital Graphics Show, September 6-8, Indiana Convention Center & RCA Dome, Indianapolis, Ind., www.nbmshows.com |
| Graph Expo and PackPrint, September 9-12, McCormick Place, Chicago, Ill., www.gasc.org |
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The Future of Direct Mail: An InfoTrends Analysis |
| By Barb Pellow, InfoTrends |
Over the past several years, we’ve heard a great deal about the “death” of direct mail. There were rumors that it was going to be rapidly overtaken by e-mail blasts. After all, e-mail is cheaper, easier to coordinate, and it doesn’t irritate prospects like junk mail or constant phone calls. Dropping something in the mail could cost 50 cents or more, while an e-mail message can be sent out for 2-3 cents.
Based on all the hype about utilization of low cost, Web-based media, InfoTrends decided to take a look at the “future of mail” for direct mail and transaction-oriented documents. The overriding message from surveys of over 850 consumers and 450 document owners is that paper-based communications continue to enjoy a high preference among recipients and generators of documents. Despite the increased use of the Internet, paper has an enduring quality, and its use will continue to grow in relation to direct mail and remain relatively stable in the area of transaction documents. This article is focused on the future of direct mail as a marketing medium. |
| Read More... |
Trends in Production Color Digital Print |
| By Jim Hamilton, InfoTrends |
Color printing continues to drive the production digital print market and will be the most important overall trend in this and coming years, as system vendors and print service providers adjust to a changing environment that values turnaround time, targeted messages, and reader impact over historic attitudes toward craft and quality. |
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A Guide for Players in a Mature Industry |
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As you’ve progressed in your career and grown your company, you’ve learned a great deal. You’ve seen change in the industry, and you’ve grown with it. Here are five concepts that you should be aware of:
- You can get free marketing by submitting press releases. Some of the best ways to get publicity today is from your own achievements and product offerings. Media outlets—local news or business journals, and industry trade magazines such as Print Solutions, are always looking for content. Why not give it to them? The key to getting your information published is to submit a well-crafted press release. We suggest that you do your homework before submitting a press release.
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| Read More... |
Contributors to this issue of
the PERF Print Report:
| Dennis McGarry, CDC, Managing Editor |
| Barb Pellow, Contributor |
| Jim Hamilton, Contributor |
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