| Industry Calendar |
| April 2007 |
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| DMIA TRADEMart, April 24, Kansas City, Mo., www.dmia.org |
| DMIA TRADEMart, April 25, Minneapolis, Minn., www.dmia.org |
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| May 2007 |
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| DMIA Spring Management Conference, May 2-4,
La Quinta Resort & Club, Palm Springs, Calif., www.dmia.org |
| DMIA TRADEMart, May 15, Ft. Lauderdale, Fla., www.dmia.org |
| DMIA TRADEMart, May 16, Tampa, Fla., www.dmia.org |
| DMIA TRADEMart, May 22, Detroit, Mich., www.dmia.org |
| DMIA TRADEMart, May 23, Cincinnati,
Ohio, www.dmia.org |
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More... |
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Holder
in Due Course and More |
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In this report, we'll look at the issue
of document security from two different angles. First,
we'll look at the issues associated with securing checks
against fraud, including protecting your customers
against lawsuits brought against them as part of "holder
in due course" and the relatively new liability
arising under the Check 21 rule. Then we'll look at
other documents that could benefit from added layers
of security.
The term "security feature" refers to any
special types of paper, inks, and printed features
that discourages or deters counterfeiting or the alteration
of documents. Some features are visible to the naked
eye (overt features) and help document recipients,
such as banks and check cashing services, verify that
a document is an unmodified original. Others are hidden
(covert) features that, unless printed on a warning
band, wouldn't be noticed until someone tried to duplicate
or alter the document. |
| Read More... |
Best Practices in Selling Security
Features |
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Distributors have long recommended
basic security features to their clients looking to
secure their checks and other valuable documents. In
today's environment, however, many distributors go
much farther. By truly understanding document security
issues, they do more than sell features. They become
consultants to their end customers' businesses, customizing
recommendations for specific needs; analyzing security
readiness and updating customers' document security
as needed; and using their knowledge to pitch and win
new accounts.
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| Read More... |
Case Studies of Automating Marketing Campaigns...
Software Vendors Use Technology to Increase Traffic |
| By Barb Pellow |
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Marketers are always asking the following
questions:
- How can I be as efficient as possible
in my marketing so that I don't waste time and money?
- How can I make sales personnel
more productive in prospecting and closing business?
- How do I keep the sales funnel
filled with highly qualified leads?
- How can I more effectively get
clients to come to me instead of having to chase
them?
At Graph Expo in October of 2006, some
vendors really had the opportunity to "practice
what they preach" and show prospects the true
meaning of integrated marketing campaign management.
That's exactly what XMPie, MindfireInc, and Pageflex
did. All of these suppliers wanted to make an impact
with a variety of constituents—customers, prospects,
and business partners. These firms took on the challenge
of cutting through the clutter of preshow mailings
and promotions to engage the audience. The objective
of these multi-channel integrated campaigns was to
encourage participation at the tradeshow, help generate
leads, and foster a closer relationship between the
company and the target audience. We'll take a look
at what each one did: |
| Read More... |
Is the Industry Facing a Shift in Business Channels? |
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There is a question on everyone's minds
these days, and it's a question that is gingerly discussed
but deeply considered. That is how the business channels
are changing—or need to change—in order
for manufacturers to stay profitable.
The forms manufacturing industry is
undergoing a radical change, not just transitioning
to shorter runs and an increased percentage of digitally
printed products, but more fundamentally, as customers
re-evaluate how they handle all of their documents,
not just forms, including corporate identity, marketing
collateral, and publications. There is a shift away
from traditional inventoried manufacturing to just-in-time
production, centralized document management, and customized
and personalized communications. |
| Read
More... |
Contributors to this issue of
the PERF Print Report:
| Dennis McGarry, CDC, Managing Editor |
| Nell Sullivan, Editor |
| Heidi Tolliver-Nigro, Editor |
| Barb Pellow, Contributor |
| www.whattheythink.com |
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