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9 - 9:45 a.m.
The Next Boom Market: Personalized Print and Web Solutions
NextWave Digital Marketing, a Division of Wise Business Forms
Leveraging innovative marketing solutions will set you apart from your competitors. Learn how to sell completely integrated marketing solutions utilizing variable print, email and the Web. NextWave’s turnkey capabilities and sales tools will help you succeed in selling one-to-one marketing campaigns for big profits. Whether it’s Web-to-Print or variable data printing, we have the right solution.
Technology Packaging and Filing Products Make You More Than Just Another Sales Person
ASE Dealer Source
Come explore the options for presenting multimedia packaging and mailing products. See how easy it is to offer one-stop shopping for these as well as traditional filing products to penetrate your best accounts. Today, more than ever, companies find themselves using technology in an increasingly competitive global marketplace. Whether for product launches, sales training, or product promotion and advertising, the digital world of CD/DVD’s offers companies a cost effective fresh approach to information.
10 -10:45 a.m. (part 1)
11 -11:45 a.m. (part 2)
The Print Provider of Tomorrow: What Printers Must Offer Their Customers to Improve the Printer's Market Share
Harvey Hirsch and Peter Winters, Association of Graphic Communications
Commoditization has been shrinking the offset printing industry for years and threatens to do the same for digital print providers. The new generation of print providers are offering their clients applications to help them become more competitive in their marketplace. Come see how to offer a wider selection of billable services that will enhance your relationship with your clients and generate new revenue streams for your print shop.
11 -11:45 a.m.
Specialized Insurance Coverage for Printers
Sentry Insurance
Sentry Insurance, a DMIA business partner, will discuss specialized coverage for printers including the need for Printers Errors and Omissions, Transit Coverage, Equipment Breakdown and Business Income protection. Additionally, the differences between Employee Benefits Liability and Employment-Related Practices Liability will be highlighted.
Selling Online Stationery Programs
Business Stationery
Stationery is a $2.8 Billion market in the US. For mid to upper level customers, converting the manual ordering of business cards and other stationery products to an electronic ordering solution will free up valuable time in your customer's staffing, insure consistent image management of its identity and just as important, take these time consuming orders OUT of your office and increase the VALUE of the margin you generate. Attend Business Stationery's seminar defining which customers to sell electronic solutions to and how to implement them.
12:30 -2 p.m.
Industry Roundtable
Facilitators: Mike Freethy, Statements Plus and
Harriet Beckman, Whitman Printing Corp.
Are you in charge of sales, the sale staff, human resources, IT, marketing and the motor pool? How do you keep all those balls in the air? Come to this industry roundtable and hear how others do it all too. You are sure to come away with some good ideas that will help you and your business.
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2006
