Expanded
by Popular Demand
In addition to 16 paired TRADEMart 2006 shows,
there will be 4 larger shows in Boston, New
York City, Charlotte, and Dallas, featuring
enhanced educational programs and expanded
hours. Each "super" show will be the only
one during the week.
 |
DMIA's 2006 Regional Trade
Show Series
The
proven formula for SUCCESS
More
Sales Contact
+ Better Use of Time
+ Expanded
Regions
It All Adds Up to...
The proven formula for success
|
Maximize
your selling time.
Reach more local independent distributors
of business and office products and services.
Here are 3 effective ways to get the most
out the show.
- Set up meetings before and after the exhibit hours, which are designed to allow the convenience of multiple sales contacts.
- Plan your exhibit to highlight your most innovative and creative ideas. Demonstrate your products to help educate the attendees.
- Strengthen your selling relationships by socializing with customers and prospects.
It's
the 4-hour trade show.
- Ample opportunities for 45-minute product
seminars—reach more prospects faster.
- Flexible timing for local sales calls
and socializing—make efficient use
of your time with customers.
- Minimal set-up/tear-down hassles—get
to more sales regions easily.
TRADEMart 2006 promises to provide—in 20 separate
locations—the most cost-effective contact between distributors and
suppliers through its proven formula for success.
|
"It's really made a
difference for us. We've gained a lot of new
business at these shows."
Suzanne Alber, Broker Forms, Grand Rapids,
MI
|
|
5
Keys to Selling Success
Successful TRADEMart exhibitors know how to multiply the 4 exhibit hours into the maximum number of sales. Their secrets?
- Selection of the best exhibit markets.
- Pre-show exchanges with targeted distributors.
- Contact with pre-registered attendees.
- Planning for plenty of face time on and off
the show floor.
- Making sales calls in the nearby region.
Do
the Math—Look at TRADEMart Attendee Numbers
Purchase power ... 87%
Average sales volume ... $2.5 million
First-time 2005 attendees ... 33%
Average number of accounts per attendee ...
20
TRADEMart
attendees come from 12 industry categories:
Print distributors
Quick printers
Advertising specialty resellers
Commercial print brokers
Commercial printers
Office product dealers
|
|
Tag and label resellers
Barcode system integrators
Advertising/direct mail agencies
Electronic form integrators
Packaging resellers
Value-added resellers
|
| TRADEMart
2006 Dates and Locations |
Click the hotel name or car image for detailed information and directions.
Click on "Exhibitors" for Exhibitor List from each show.
|
* Denotes "Super" Shows
|
In 2005, TRADEMart attendees named these 9 specific interests as their main product reasons for attending:
|
|
59% – Labels
54% – Continuous forms/cut sheets
48% – 4-color processing
43% – Commercial printing
40% – Advertising specialties
34% – Filing products
38% – Digital printing
31% – Direct mail
31% – Envelopes
|
|
200+
Competitors to Exhibit
- They're repeat exhibitors ... 84% of 2004 exhibitors returned for TRADEMart 2005
- They exhibit at more than one show ... 87% of 2005 manufacturers signed up for 2 or more cities
- New companies sign on every year ... 43 new exhibitors participated in TRADEMart 2005
Count on the industry's leading manufacturers to include TRADEMart in their 2006 selling strategy. They know exhibiting at these regional shows is the winning sales solution for reaching independent distributors. Click here for a list of TRADEMart 2005 Exhibitors.
|
"It's the best
way to gain over 20 leads in a single day.
One great lead pays for an entire show day."
Dick Kline, Datatel Resources Corporation,
Monaca, PA
|
|
Top 10 Exhibitor Benefits
They add up for an outstanding TRADEMart 2006.
- Free on-site freight handling
- Free promotional assistance—Show mailers and website exposure
- Free pre- and post-show mailing lists in electronic format
- Affordable—Tabletop exhibits, no hidden expenses
- Targeted—Over 500 trade-only distributors within 100 miles
- Time-efficient—Each market is a single-day commitment
- Superior scheduling—Matched city-pair shows that offer convenient travel options
- Convenient exhibit transport—Moves your display between sites for a modest fee
- Exhibitor-friendly shows—Flexible policies and payment plan
- Discounted hotel rooms and free lunch for your exhibit staff
Super Show Program Schedule |
| 8
- 10 a.m. |
|
Exhibit
Setup |
| 9 a.m.
- 2 p.m. |
|
INDUSTRY
Seminars |
| 10
a.m. - 3 p.m. |
|
Show
Open |
| 12:30
- 2 p.m. |
|
Buffet
Lunch |
| 3
- 4 p.m. |
|
Exhibit
Teardown |
City Pair Program Schedule |
| 8
- 10 a.m. |
|
Exhibit
Setup |
| 9
- 10:45 a.m. |
|
INDUSTRY
Seminars |
| 10
a.m. - 2 p.m. |
|
Show
Open |
| 12:30
- 2 p.m. |
|
Buffet
Lunch |
| 2
- 3 p.m. |
|
Exhibit
Teardown |
|
 |
Return the contract with your deposit
to guarantee your spot!
To learn more about TRADEMart 2006, call David Merli
or Dana Brooks at 800-336-4641 or email dmerli@dmia.org
or dbrooks@dmia.org.
5 Ideas to Help You Get Started
| 1 |
|
Use
the TRADEMart 2006 website.
Continue visiting this site to learn
about show Rules & Regulations
Keep current with show information and
changes
|
| |
|
|
| 2 |
|
Ask
about DMIA's services for new exhibitors.
Assistance with show location selection
Ideas for self-promotion
Introductory name badges
Personal greetings and introductions
Welcome signage
|
| |
|
|
| 3 |
|
Select
multiple locations that pinpoint your
target markets.
Add additional shows for nominal discounts
(multi-city discounts do not apply to
stand-alone shows)
Plan auto routes in advance to make
the most of paired-city shows and the
surrounding regions
|
| |
|
|
| 4 |
|
Use
free DMIA exhibitor services for maximum
cost-efficiency.
On-site freight handling
Electronic pre- and post-show attendee
mailing lists
Promotional materials
|
| |
|
|
| 5 |
|
Ask
your DMIA contacts for personalized assistance.
Call 800-336-4641 David
Merli or Dana
Brooks
|
|
|
Expanded
by Popular Demand
In addition to 16 paired TRADEMart 2006 shows,
there will be 4 larger shows in Boston, New
York City, Charlotte, and Dallas, featuring
enhanced educational programs and expanded
hours. Each "super" show will be the only
one during the week.
Based on previous stand-alone "super" shows, these
TRADEMarts promise to be regional events drawing
distributors from a wide geographic area.
Special discounted hotel rates make it possible
to spend a few days in each market both before
and after the show. With an exhibit price*
of $1,075 (member price), these popular shows
will fill up very soon. Act today to assure
you're included.
*
Multi-show discounts do not apply to these stand-alone
shows.
Click here for a PDF file of the contract.
TRADEMart 2006 is sponsored by
Professionals in Business Print and Communications Solutions
433 E. Monroe Ave., Alexandria, VA 22301
800-336-4641 • 703-836-6232 • Fax 703-836-9853
